The human approach to marketing and strategic brand consulting for solopreneurs, start-ups, and small businesses.

The human approach to marketing and strategic brand consulting for solopreneurs, start-ups, and small businesses.

SMIK

Our services

There's a lot we can build together. That's the keyword: Together. We're collaborative and we don't believe in a one-size-fits-all approach.


You focus on your idea. We’ll focus on getting you there. 

Why SMIK?

SMIK is designed for business like yours. Small businesses with big visions. You deserve consultants that live and breathe your business — with you.


YOU COME TO SMIK TO GROW.

From name development and articulating value propositions to building your brand, we specialize in scaling lean teams.


YOU WANT ONE-ON-ONE. NOT ONE-SIZE-FITS-ALL.

One-size-fits-all actually doesn't fit most. We take a "talk it out" approach with personalized one-on-one consultations to thoroughly understand your business and your goals.


YOU NEED A PARTNER.

When you work with us, the SMIK team becomes your team. We fully onboard into your ecosystem to deeply understand your business, your goals, and your brand.


YOU'RE READY FOR REAL.

We've built and scaled our business, and we'll do it with yours. We'll give you our tips and tricks, so you can learn from our mistakes.

Book a consultation

So, tell us. What's your status?

Kickstart your business with guidance, idea-vetting, and market insights.

Ideal for aspiring entrepreneurs at the concept stage seeking direction and clarity.


Services include:

  • 2-hour consulting session: Come with questions, concerns, and curiosity. We're here to talk you through it.
  • Business ideation & idea-vetting: Turn your idea into a business with a solid market fit.
  • Market research & competitive analysis: Gauge the landscape and define your niche.
  • Solopreneur career consulting: Personalized advice for solo adventurers.

Everything you need to launch your business, from strategy to market positioning.

Ideal for businesses ready to enter the market.


Services include:

  • Business plan development: A roadmap to define your business goals — and a path to reach them.
  • Definition of key value propositions & buyer persona archetypes: Understand and captivate your target market.
  • Product positioning: We develop strategy-backed language that clearly articulates your offering and value.

Scale your business with strategic branding and organizational development.


Ideal for: Established businesses seeking to refine their vision and prepare for growth.


Services include:

  • Mission, vision, and value development: We'll lead company-wide research & interviews to inform strategic crafting of your mission, vision, and company values
  • Organization structure consulting & resourceful hiring: Build a robust team structure for scalability.
  • Visual and verbal identity kits: Work with SMIK to create a brand personality that resonates with your target and leaves an impression

Craft a compelling brand identity and strategy to captivate your audience. Best for businesses focu

Ideal for businesses focusing on brand identity, strategy, and awareness. 


Services include:

  • Brand strategy: Creation of your brand's story, personality, and manifesto.
  • Creative identity development: Logo, color palette, typography, tone of voice, and more.
  • Brand packaging essentials: One-sheeters, pitch decks, and turnkey templates for you to carry out your brand on your own.

Maximize your online footprint with our comprehensive digital marketing solutions.

Ideal for businesses looking to expand reach and develop all-star marketing campaigns.


Services include:

  • Website development: From creation to SEO strategy, build a website that converts.
  • Early marketing initiatives: Welcome series emails, newsletters, social templates, and cross-channel marketing campaigns to reach new customers.
  • Copywriting: Nail your narrative across all channels with a consistent, one-of-a-kind tone that converts.

A peek at our process

Meet n' greet.

We'll send you a small survey so we can get to know your needs before our first call. We'll come with questions to provoke thought and fruitful discussion.

Strategy time!

We send over a "Did we hear you right?" deck with a proposed plan of how we'll take your business to new heights.

Let's get going.

We've got a plan and a strategy. Time to get working. Expect weekly syncs and reviews until we reach a finished product your team is happy with.

The partnership doesn't stop.

SMIK loves a follow-up. We always reach out 1 month post-contract to check how things are going, get your feedback, and see if you need any additional SMIK support.

Learn more

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Learn more

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more

"Other companies out there won’t spend time with you like SMIK does."

— Kaylee, Estes Group

"I knew it was time to leave my day job, but I had no idea where to begin. Thankfully, SMIK was there to help me figure out how to turn my experience into a profitable business. Their guidance on auditing my website and refining my outreach materials was invaluable. I am deeply thankful for all the support from the SMIK team!"

— Michele Knapp, M3 Consulting Group

"As we prepared to expand our practice, SMIK was crucial in restructuring our team to ensure we were ready to scale effectively."

— Adam Arnoldt DDS, SBOMS

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